Here's a photograph I took yesterday for the Nelson Eat Drink guide to advertise the Red Beret Cafe in Motueka. The size of the photograph for these ads is 50mm x 45mm, which is a rather strange format. It's also small, so it needs to be simple and get the right feeling across.
I always suggest using people in these ads because it helps to get the ad noticed. My lovely assistant/wife/model Amy was on hand.
If you see it in print, let me know what you think.